Low conversion despite traffic
Visitors arrive, but the store doesn’t turn interest into orders.
25+ yearsE-commerce consulting
Turn your e-commerce into an operation ready to grow.
Strategy, technology, performance and artificial intelligence applied to accelerate results sustainably, with the experience of someone who has run it in practice.
- Served directly by the founder
- Limited spots per quarter
- Practical recommendations from the 1st call
Strategic assessment
Sales+128%growth
Margin+9.4 ptscontribution
Repeat31%+12 pts
Operation evolutionplan ↑
Strategy86%
Technology72%
Experience78%
Performance91%
25+ years of experience in projects for
The problemIs your e-commerce growing
Is your e-commerce growing
or just spending more?
Total dependence on paid media
When ads stop, sales stop too.
Hard to scale predictably
Every month is a surprise, up or down.
Inefficient, disconnected processes
Manual tasks, rework and slow decisions.
No integration between teams and systems
Platform, ERP, CRM and marketing don’t talk to each other.
Low retention and repeat purchase
Customers buy once and never come back.
The problem is rarely just traffic.
It is usually strategy.
Our viewSustainable growth takes
Sustainable growth takes
more than ads.
Growth happens when strategy, technology, experience and data work together, in the same direction.
Strategy
Positioning, value proposition and growth plan.
Technology
Platform, integrations, automation and applied AI.
Experience
A purchase journey designed to convert.
Performance
Acquisition, retention and real profitability.
Who is Igor SimasOver 25 years following
Over 25 years following
the evolution of digital.
I started my career in 1998, during the expansion of the commercial internet in Brazil. Since then, I have taken part in every major phase of digital transformation.
I have worked on projects for companies such as Danone, Bayer, Faber-Castell, TecToy, Wizard, Kikos, Bonafont and Gnatus, along with many other digital operations. Today, I help companies structure, optimize and scale their digital channels through f.up Consulting.
- 1998Internet
- 2008Mobile
- 2014E-commerce
- 2019Growth
- TodayApplied AI
You are not hiring execution alone. You are hiring 25 years of experience in digital transformation, e-commerce and growth.Meet Igor Simas
Who it’s forWhen does it make sense
When does it make sense
to hire consulting?
Stalled growth
Sales don’t keep up with rising investment.
Complex operation
Many systems, processes and teams disconnected from each other.
Low conversion
Lots of traffic coming in, few results coming out.
Need to scale
The company needs to grow with predictability and margin.
How it worksAn outside view to
An outside view to
speed up inside decisions.
A four-stage method, with clear deliverables at each one.
Assessment
A complete map of the operation: data, processes, technology and media.
Deliverable: operation X-ray
Strategic plan
The priorities and opportunities with the greatest impact.
Deliverable: prioritized roadmap
Implementation
Close follow-up of execution alongside your team.
Deliverable: improvements live
Continuous evolution
Monitoring, optimization and new growth fronts.
Deliverable: recurring growth
Areas of work
Where the consulting works
Digital strategyE-commerceApplied AIGrowthCRMCustomer ExperienceConversion (CRO)PerformanceAutomationMarketplacesPlatformsAnalytics
CasesExperience built
Experience built
in real operations.
Danone
Development and strategy for the Bonafont Delivery app. Digitalization of the direct-to-consumer channel.
Wine Lovers
Growth and performance strategy for a wine e-commerce operation.
Wizard by Pearson
Lead machine, CRM and BI built for student acquisition.
My Hero
Private label structuring, scale and growth strategy for licensed products.
What sets us apartBorn as an agency.
Born as an agency.
Evolved into consulting.
Many people know us as an agency, and that history is our greatest asset. We spent years on the front line, running campaigns, platforms and e-commerce operations.
That experience showed us that what separates operations that scale from those that stall is rarely execution. It is strategy. Today we direct growth and help your company make better decisions, with the experience of someone who has done it in practice.
Typical agency
- Executes tasks
- Thinks in campaigns
- Tactical view
- Learns from theory
f.up Consulting
- Directs growth
- Thinks about the business
- Strategic view
- Has done it in practice
FAQQuestions about
Questions about
the consulting
Didn’t find your question? Send it through the assessment form.
What does e-commerce consulting do?
E-commerce consulting reviews the whole online store operation, identifies the bottlenecks limiting growth and defines a prioritized strategic plan. At f.up, consulting also follows implementation with your team and the evolution of results.
Who leads the consulting?
The consulting is led directly by Igor Simas, founder of f.up, with over 25 years of experience in digital transformation, e-commerce, growth and applied AI.
How does the strategic assessment work?
It starts with a 30-minute conversation with Igor Simas to understand the operation. Then we map data, processes, technology and media and present the main bottlenecks and opportunities.
What is the difference between consulting and Growth Partner?
In consulting, f.up directs the strategy and follows the execution done by your team. In Growth Partner, f.up can also take over execution with dedicated squads.
Which companies is the consulting for?
For online stores with stalled growth, complex operations, low conversion or a need to scale with predictability and margin, on any platform.
Why are spots limited?
Because the consulting is led personally by the founder, the number of companies served per quarter is limited to ensure closeness and quality.
Strategic assessmentLet’s talk about
Let’s talk about
your e-commerce
Book a strategic conversation and get an initial analysis of the bottlenecks limiting your operation’s growth.
- 30-minute conversation, directly with Igor Simas
- Initial analysis of your operation’s main bottlenecks
- Practical recommendations, even if you don’t hire us
No commitment · Limited spots per quarter
Let’s find the bottlenecks
limiting your growth.
A 30-minute strategic conversation, directly with Igor Simas, so you leave with practical recommendations.